You can get a variety of answers to this question and many brand strategy firms have their own definitions. In the simplest terms, Blue Door recognizes your brand as the sum of all your business's parts - the good and the bad! This includes everything from your logo, to the design of print advertisements, to the way your employees answer the telephone, to the look and feel of your website.
At Blue Door, we look at both sides of the coin - the good and the bad - to determine how effective your existing brand is and how we can help better define and refine it. The good is easy, you know what works and you stick with it. The 'bad' is a little more difficult to pinpoint and often attempts are made to resolve the problems by throwing more advertising dollars at it. This is almost always a mistake.
A brand is an emotional trigger. Each element instructs your audience how to feel about your company, product or service. At Blue Door, we believe the best way to identify 'bad' branding is to think like the customer. When a customer service representative is rude to you on the phone when you are trying to get help with your cell phone bill, your emotional response is reflected not on the individual, but on the company as a whole. That is because every employee of that business is an element of that company's brand. We will work with you to identify all elements of your brand and identify where help is needed.